[OT]Re: A big problem for the next 100 years
From: aebrain@d...
Date: Wed, 17 May 2000 02:02:09 GMT
Subject: [OT]Re: A big problem for the next 100 years
Subject: Bugger
Toyota loses right to "B*gger" ad
April 1, 2000 - In a landmark decision, the Australian Commercial
Practices
Court today ruled that Toyota is no longer allowed to run its
advertising
campaign based on the word "Bugger".
Explained Court spokesman Loof Lirpa, "Some time ago Microsoft took out
an
injunction against the use of the word 'Bugger' in Toyota's ad. It was
argued that 'Bugger' had been associated with Windows far longer and far
more deeply than with Toyota's utes."
Lirpa went on to suggest that every Windows user in the world uses the
word
at least once a day as a direct result of using Windows. "No other
product
has ever achieved that degree of market recognition and for Toyota to
muscle in on it was clearly a breach of commercial etiquette and, ipso
facto, copyright."
Microsoft is now planning a media-wide campaign using their catch-word.
A
copy that has been leaked to us shows several familiar faces :-
Steven King is shown saving the last page of his new 800 page
blockbuster
in Word and then re-opening it to find that it has been reduced to three
smiley faces and half a dozen Japanese characters. He smiles wanly at
the
camera and says "......"
Kerry Packer is shown shaking his head knowingly and muttering "......"
when he discovers that the spreadsheet on which he based his latest $4
billion takeover has suffered from the notorious Excel "four sevens are
thirty six" feature and that the Ayer's Rock Hot Pie Company is somewhat
overvalued.
The head of the CIA (with his faced pixilated) is shown shouting
"....."on
finding that Outlook has just e-mailed the entire contents of his hard
drive to the head of the KGB. She, in turn, says "byugyah" when the file
is
found to be in last year's Access format.
A spokesthing for Microsoft commented, "This is a logical move for the
company that used "You make a grown man cry" and "The damned and
accursed
are convicted to the flames of Hell" as advertising slogans for its
software. We anticipate establishing the slogan in the marketplace by
including a t-shirt printed with "Bugger Microsoft" in every box of our
software."