Re: [OT] What makes a good miniatures web site
From: Ryan M Gill <rmgill@m...>
Date: Mon, 18 Jun 2001 17:41:00 -0400
Subject: Re: [OT] What makes a good miniatures web site
At 11:30 AM -0500 6/18/01, Andy Cowell wrote:
>In message <ML-3.4.992879483.6306.books@babinga.dms.state.fl.us>,
>Roger Books w
>rites:
>>
>> Various posts snipped.
>>
>> Fact:
>>
>> Many of us won't order from companies without pictures.
>
>"Many" is not a precise term. Please offer at least some evidence
>that any significant percentage of the consumers in our hobby won't do
>so.
Add myself and Randy to that percentage. I can ask several other
folks here in the Atlanta group.
> > Fact:
>>
>> If we aren't ordering it costs said company business.
>
>You're not costing them anything, you're simply untapped revenue-- and
>whether it is any significant amount or not really depends not only on
>the precise definition of "many" above, but the identification of
>whatever smaller subset would actually buy figures anyway (considering
>issues of scale and genre), upon seeing them. If your "many" turns
>out to be a small percentage of the industry, and then only a smaller
>subset of that is even interested in my ranges, and even a smaller
>subset of *that*, all other things being equal, would select my range
>over my competetors, we're really looking at potential insignificant
>numbers-- certainly numbers that, by themselves, do not motivate me to
>do my website better.
A bad website will not gather customers. A good website will. Both
cost generally the same (web hosting space, sysadmins, etc). Some
companies are still selling quite well over the web entirely.
US-Cavalry.com probably makes as much if not more off of web sales
than they do off of phone calls.
> > Fact:
>>
>> If you are a mini company "on the edge" this could be
>> the difference between surviving and going under.
>
>Any company "on the edge" is not going to be able to invest the time
>and effort to visually catalog hundreds if not thousands of items on
>their website (see below).
Then do it over time. Both the Eureka site and the Geo-Hex site have
changed little in the past two years.
> > It costs under $300 for a digital camera. JPEGs can take under
>> 1KByte each.
>
>This is so simplistic that I have a hard time responding to it in a
>brief manner. You're totally discounting the time of the steep
>learning curve for operating the camera, computer (do they even have
The Learning curve is not that steep. If you can use a computer, you
can get it right. Eureka already has some pictures. Someone figured
it out. They had someone build the Java.
--
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