[GZG] [OFFICIAL] UK VAT changes.....

Temporary UK VAT reduction from 17.5% to 15%:

As most of you will be aware unless you've been hiding under a rock 
for the last couple of weeks, our esteemed Government has decided to 
reduce UK VAT to 15% for a limited period; this move is (supposedly) 
to help UK businesses in these difficult times. Some businesses will 
choose to pass this small saving on to the customer in the hope of 
increased sales, while others will keep their prices the same and use 
the tiny bit of extra profit to help pay the bills. We have thought 
long and hard about what we should do about it, and in the end have 
decided on this: for DECEMBER ONLY, we are going to apply the change 
as a saving to all UK and European (EU) customers in the form of a 2% 
price reduction, by multiplying the total cost of all relevant orders 
by 0.98; we will NOT be showing this change in the individual item 
prices on the webstore, but will make the adjustment when charging 
the order. US and other non-EU orders will remain the same as they 
were before, because we will still be charging you the ex-VAT price 
and taking off the little bit extra, which will have the same end 
result as the deduction of the old VAT rate. Then, at the start of 
January 2009, we will apply a 2% price increase to all items which 
will effectively return all UK/EU prices to their old levels, and 
mean a 2% price increase on non-EU orders (because we will now be 
deducting less VAT). This all sounds horribly complicated, but the 
bottom line is that wherever you are in the world, if you buy in 
December you will save 2% compared with orders placed in January and 
after.

Jon (GZG)

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